White Hat SEO or Black Hat SEO? Are you embracing Penguin & Panda?

The SEO world is buzzing on the tactics and strategies pertaining to Penguin and Panda. It’s not random that these animals are black and white. Google is poking fun at Black Hat SEO. Google is saying White is good, Black is bad. If you haven’t figured that out, you better had and fast.

Listly does a pretty amazing job on the SEO front and for good reason, but it’s all White Hat.

There’s nothing black hat about Listly. We have nobody working on SEO on your behalf. No tricks. No dead bodies. The magic is baked into our approach.

You create the lists and your crowd that an help you propel your list to Page 1. Listly just feeds Google stuff that Panda and Penguins love.

  • Lists are structured data
  • Lists are crowdsourced
  • Lists are also constantly changing as people contribute over time
  • Lists attract the most eyeballs of any posts on the web
  • Lists encourage crowd engagement as people express opinions on a list and share them with their network
  • List Posts compose 30% of total web content

Google loves these things, but Listly’s magic is more than that. Listly is all about community. Crowds makes great lists and they bond with the content and the other people that contribute and vote on the lists. That’s how community gets formed.

Google does an awesome job of combining SEO and Social Share traffic.

Listly is perfectly architected to play right into the heartland of White Hat SEO. If you have good content, if you have a crowd or a community that helps build and share your lists, you are a perfect fit for Listly.

When you “give” your content to Listly, you don’t lose it from your blog. If you use our WordPress plugin then Google will see your lists as text, just as you’d expect it to.

So how do you get going. Well I’d think about making some lists for topics people are looking for.

It’s worth exploring Google’s search traffic for the terms List and Lists. Makes for some interesting reading and it may make you think about what kind of content you should create.

Try this search for example :

Top Bible Apps and there’s nine more captured as screenshots here.

Here’s all these searches as live links. Sometimes you will see the Listly List, sometimes blog posts that embed the list and sometimes both.

NIck Kellet (130 Posts)

Nick’s ventures range from a visual segmentation tool sold to SAP, to an award winning board game. Today, Nick is co-founder of Listly, raising the profile of lists to be on par with Slideshare & YouTube.