Crowdsourced Blogrolls: Collaboration for Brands & Bloggers

Everyone can have a voice today, which is why its hard to get heard if you work alone. Harmonize your voice and your actions with other blogs and bloggers and you stand out from the crowd. Acting together works.

It’s the difference between singing a solo and singing in a choir. If you collaborate enough it’s like having a stadium of people singing the same song. In today social participation age, collaboration is:

  • How we tell stories
  • How we build communities
  • How we get found

When people act together, communities form. Your collective action gets you all noticed.

Blogrolls are about as old as the web, but what we’ve seen is adding a collaborative spin serves to freshen up and old and effective idea. Crowdsourced blogrolls are a relatively new idea. Make a collaborative blogroll so other people can extend, share and embed it.

For example:

  • A business intelligence company you could make a blogroll of top analyst blogs, or top BI consultant blogs.
  • A hotel could crowdsource local events and venues

Here are 9 examples of Collaborative Blogrolls.

Collaboration works when the focus of the list is not on you.

  • Tonner Doll crowdsourced a list of Doll Blogs, in so doing the began an ongoing activity to focus on blogger outreach. This list has been viewed over 100k times – that’s 100x over the views on Tonner’s blog alone.
  • Modenus’s Interior Design Blog list features many old friends but also helped identify new and emerging blogs in their domain.

Collaborative blogrolls help put your community to work for the good of the community. Everyone wins. People love to be included and if they get involved in the list they will often help shape it, embed and share it with their community. The emotional involvement is what drives collaboration.

Collaborative blogrolls let more people validate and aggregate opinion, which makes lot easier for everyone to get found. There’s safety in numbers. This is a use case for Listly that has emerged time and time again.

So what collaborative blogroll could you help create? Who can you help? Who can help you?

Image Credit: gilad_rom via and Creative Commons


NIck Kellet (130 Posts)

Nick’s ventures range from a visual segmentation tool sold to SAP, to an award winning board game. Today, Nick is co-founder of Listly, raising the profile of lists to be on par with Slideshare & YouTube.