Twitter changed the limits on lists from 500 per list and 20 lists to 5000 per list and 1000 lists.
That’s a massive change. It’s long been a source of frustration and so now with these new limit just about anyone should be able to create all the lists they could ever need.
If you hit the new limits you are doing something pretty odd!
Compare this to Google+ which has a limit of 5000 items across as many circles as you like. I’m sure this will put pressure on G+ to update its limits.
So what does this mean?
- You don’t have to think before you create a list.
- You don’t have to worry and delete a list before you can create a new one (too many times I’ve done this)
- You don’t have to use lists to store multiple groups of people (this become my strategy)
- Deeper profiling and segmentation.
- People will curate more high value lists.
- Some people will emerge as list fanatics.
- You may struggle to find the list you need. What did you call it?
- Managing lists becomes a big challenge (is this person on this list?)
- Twitter lists finally have the potential to be really useful.
- People will want tools to better manage their lists (venn diagrams and the like).
- You’ll get added to more list (it’s the simplest form of networking on Twitter).
Here’s the media coverage on the change. Nobody is saying anything too thoughtful, with the exception of Huffington Post
SproutSocial also focussed on reporting on the why of lists.
We’ve been exploring importing / exporting lists to and from Twitter. Until now it’s always been too limiting to consider it seriously.
Big Twitter users utilize all their 20 lists and they got stuck at the 500+, which makes importing, exporting or synchronizing a non starter. Both this limitation have been removed. So now it could work. What do you think?
- Would you like to crowdsource lists via Listly and then export them back to Twitter?
- Would you like to embed your Twitter lists on your blog (as list imported Listly lists?)
- Would you like people to rank and sort the people on your lists?
- Would that make your lists more valuable. Don’t forget lists are great networking tools (People love to be included on a list. People love to be mentioned). Listly make it easy to share and focus on individual people on a list too
My impression is that would be valuable to bloggers, brands and journalists.
There’s so much extra value in Listly (voting, suggestions, embedding etc), but a list is more valuable when you can follow the tweets too. You need both elements to get maximum value from lists – or that’s our impression.
Twitter List tools have come and gone e.g.
- Listorious (now lost to be a feature of Muckrack)
- Formulists got closed down, but now seems to operating as a blog at least)
- TLists morphed and rebranded
- Twellow still exists, but seems to have morphed a little
They all had different ideas as to the problem they were solving.
What problem do you want Twitter lists to solve? And what role should Listly play in that?
I’d love to hear your ideas.
While I was reading the Mashable post they shared their staff member list
I quickly imported into a Listly list to show you the difference. That’s not a great example for crowdsourcing as the people who know about new staff members would be Mashable. That’s not something the crowd can help with.
Here’s a great example by APG for crowd voting / crowd ranking, but in this case they chose not to link to people directly. They kept the list simple to drive up voting.
Here’s a great example of Top Marketing Inspirations. This would be great to be available as a synchronized Twitter / Listly List.
Of course we can't leave out Joe Pulizzi, who coined the term content marketing and pioneered a systematic content marketing approach. Joe blogs on http://contentmarketinginstitute.com/author/joepulizzi and wrote a few well-known books on content marketing: http://ow.ly/iFXxh
Gerry helps large organizations become more customer centric on the Web. Gerry wrote several must-read books and is the man behing customer carewords. Customer Carewords is built around the idea that words drive actions on the Web, and using the exact language of your customers will make your website more efficient and customer-centricn based upon tasks. Gerry blogs on http://www.gerrymcgovern.com/new-thinking. Must-read books on http://ow.ly/iFXqV
Although mainly known from a marketing optimization perspective, Bryan Eisenberg is a prominent thinker and practitioner regarding web content. His books and work on call-to-actions, persuasion architecture and buying personas have a lot of influence. In 2002, Bryan and his brother Jeffrey also published "Persuasive Online Copywriting: How to Take Your Words to the Bank."
Lee Odden Lee Odden is the CEO of TopRank Online Marketing. He is also the author of Optimize: http://optimizebook.com. Lee is not a pure 360° B2B content marketing pundit but has done a great job explaining how to optimize by combining the power of search, social and content. Lee is also a great blogger. He blogs on http://www.toprankblog.com
Seth Godin has written fourteen books that have been translated into more than thirty languages. Every one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, "America's Greatest Marketer," and his blog is perhaps the most popular in the world written by a single individual.
Robert Rose is brand advisor for the Content Marketing Institute, and senior contributing analyst for Digital Clarity Group. Robert's book with Joe Pulizzi Managing Content Marketing spent two weeks as the #1 marketing book on Amazon.com. And, Robert is also a featured writer and guest blogger for iMedia Connection, CMSWire and Fierce Content Management.
David Meerman Scott is a marketing strategist, advisor to emerging companies, bestselling author of eight books including three international bestsellers, and a professional speaker on topics including marketing, leadership, and social media.
Michele Linn has been a B2B content marketing consultant since a long time. She works with the Content Marketing Institute and is one of the founders of the Savvy B2B marketing blog.
Ardath Albee is a B2B Marketing Strategist and the CEO of her firm, Marketing Interactions, Inc. She applies over 27 years of business management and marketing experience to help companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers. Her book, eMarketing Strategies for the Complex Sale was published by McGraw-Hill. Ardath blogs on http://marketinginteractions.typepad.com
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