We love everything in serial form these days: books, movies, TV shows.
Our life is becoming serialized. Series simplify our choice to consume content. We’ve learned from repetition that “series trump movies“. There are many parallels between serial/episodic content and blog post series.
Have you ever written a blog post series? They are both fun and challenging. I wrote a 10 part series on the value of lists which was an education. I later distilled that down into a slidedeck. I’ve also begun a guest blog post series on blog post series, so I’ve learned quite a lot in the process.
While researching the value of blog post series, I distilled this list.
21 Reasons Blog Post Series Rock
Series build anticipation and leave people wanting more
Series answer specific needs (and let people find you in their moment of need)
Series are quicker to write (500 Word Posts are easier than 1500)
Series can always be summarized and repurposed as slides
Series can grow once you begin (as you expand your idea)
Series spread your net wider
Series appeal to skimmers: Short Posts / Long Series
Series are faster to load
Series bring you returning visitors
Series drive up email subscribers
Series expand your reach (via guest posts)
Series give a longer window/runway to establish your voice
Series give you great analytics to learn what works best
Series have a more focussed impact on SEO
Series help you simplify the complex
Series let you establish yourself as an authority in your niché
Series let you repeat core messages
Series make your content accessible in a non-linear way.
Series produce more page views
Series reward loyalty
Series self serve beginners and experts to find their level
Blog post series are great, but they are also a drudge. Cross linking all your posts gets exponentially harder as you create longer blog post series. Most people don’t connect all their posts for this reason (or just forget), which then prevents the reader from exploring/discovering all their content. Don’t make your readers work. Here’s a fix to that problem:
Hacking The Blog Post Series
Listly fixes that problem in 3 simple steps. No re-editing.
- Make a list for each series you write
- Embed this list to each post as you write it
- Add each new post to this list
That’s ridiculously simple.
Here’s a 45 second video to explain the problem and the solution:
Here’s four examples of people who’ve used Listly to cross-link their blog post series.
- 20 Secret Blogging Tips in 20 Days! by Mike Mueller
- Girlfriends and Gratitude | Women’s Wisdom from Girlfriend Guru Darcie Harris by Debba Haupert / @Girlfriendology
- Curating Content, Step 1: Write Your Content Curation Manifesto by Katherine Leonard of Lonelybrand
- Zack Price Live From The StartupBus 2013 by Zack Price / Zackonomics
Image Credit: razzmataz via Flickr.com / Creative Commons