21 Reasons Blog Post Series Rock, Plus a Hack [Video]

We love everything in serial form these days: books, movies, TV shows.

Our life is becoming serialized. Series simplify our choice to consume content. We’ve learned from repetition that “series trump movies“. There are many parallels between serial/episodic content and blog post series.

Have you ever written a blog post series? They are both fun and challenging. I wrote a 10 part series on the value of lists which was an education. I later distilled that down into a slidedeck. I’ve also begun a guest blog post series on blog post series, so I’ve learned quite a lot in the process.

While researching the value of blog post series, I distilled this list.

21 Reasons Blog Post Series Rock
21 Reasons Blog Post Series Rock

Nick Kellet 21 Reasons Blog Post Series Rock

Nick Kellet | 21 items | 237 views

Source: http://blog.list.ly/2013/07/09/21-reasons-blog-post-series-rock-plus-a-hack-video/

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  1. 1. Series build anticipation and leave people wanting more

    Series build anticipation and leave people wanting more
  2. 2. Series answer specific needs (and let people find you in their moment of need)

    Series answer specific needs (and let people find you in their moment of need)
  3. 3. Series are quicker to write (500 Word Posts are easier than 1500)

    Series are quicker to write (500 Word Posts are easier than 1500)
  4. 4. Series can always be summarized and repurposed as slides

    Series can always be summarized and repurposed as slides
  5. 5. Series can grow once you begin (as you expand your idea)

    Series can grow once you begin (as you expand your idea)
  6. 6. Series spread your net wider

    Series spread your net wider
  7. 7. Series appeal to skimmers: Short Posts / Long Series

    Series appeal to skimmers: Short Posts / Long Series
  8. 8. Series are faster to load

    Series are faster to load
  9. 9. Series bring you returning visitors

    Series bring you returning visitors
  10. 10. Series drive up email subscribers

    Series drive up email subscribers
  11. 11. Series expand your reach (via guest posts)

    Series expand your reach (via guest posts)
  12. 12. Series give a longer window/runway to establish your voice

    Series give a longer window/runway to establish your voice
  13. 13. Series give you great analytics to learn what works best

    Series give you great analytics to learn what works best
  14. 14. Series have a more focussed impact on SEO

    Series have a more focussed impact on SEO
  15. 15. Series help you simplify the complex

    Series help you simplify the complex
  16. 16. Series let you establish yourself as an authority in your niché

    Series let you establish yourself as an authority in your niché
  17. 17. Series let you repeat core messages

    Series let you repeat core messages
  18. 18. Series make your content accessible in a non-linear way.

    Series make your content accessible in a non-linear way.
  19. 19. Series produce more page views

    Series produce more page views
  20. 20. Series reward loyalty

    Series reward loyalty
  21. 21. Series self serve beginners and experts to find their level

    Series self serve beginners and experts to find their level

View more lists from Nick Kellet

Blog post series are great, but they are also a drudge. Cross linking all your posts gets exponentially harder as you create longer blog post series. Most people don’t connect all their posts for this reason (or just forget), which then prevents the reader from exploring/discovering all their content. Don’t make your readers work. Here’s a fix to that problem:

Hacking The Blog Post Series

Listly fixes that problem in 3 simple steps. No re-editing.

  • Make a list for each series you write
  • Embed this list to each post as you write it
  • Add each new post to this list

That’s ridiculously simple.

Here’s a 45 second video to explain the problem and the solution:

 

Here’s four examples of people who’ve used Listly to cross-link their blog post series.

Image Credit: razzmataz via Flickr.com / Creative Commons

NIck Kellet (120 Posts)

Nick’s ventures range from a visual segmentation tool sold to SAP, to an award winning board game. Today, Nick is co-founder of Listly, raising the profile of lists to be on par with Slideshare & YouTube.