21 Reasons Blog Post Series Rock, Plus a Hack [Video]

We love everything in serial form these days: books, movies, TV shows.

Our life is becoming serialized. Series simplify our choice to consume content. We’ve learned from repetition that “series trump movies“. There are many parallels between serial/episodic content and blog post series.

Have you ever written a blog post series? They are both fun and challenging. I wrote a 10 part series on the value of lists which was an education. I later distilled that down into a slidedeck. I’ve also begun a guest blog post series on blog post series, so I’ve learned quite a lot in the process.

While researching the value of blog post series, I distilled this list.

Headline for 21 Reasons Blog Post Series Rock
Nick Kellet Nick Kellet
Owner
21 items   268 views

21 Reasons Blog Post Series Rock

Source: http://blog.list.ly/2013/07/09/21-reasons-blog-post-series-rock-plus-a-hack-video/

1

Series build anticipation and leave people wanting more

21 Reasons Blog Post Series Rock | Series build anticipation and leave people wanting more

2

Series answer specific needs (and let people find you in their moment of need)

21 Reasons Blog Post Series Rock | Series answer specific needs (and let people find you in their moment of need)

3

Series are quicker to write (500 Word Posts are easier than 1500)

21 Reasons Blog Post Series Rock | Series are quicker to write (500 Word Posts are easier than 1500)

4

Series can always be summarized and repurposed as slides

21 Reasons Blog Post Series Rock | Series can always be summarized and repurposed as slides

5

Series can grow once you begin (as you expand your idea)

21 Reasons Blog Post Series Rock | Series can grow once you begin (as you expand your idea)

6

Series spread your net wider

21 Reasons Blog Post Series Rock | Series spread your net wider

7

Series appeal to skimmers: Short Posts / Long Series

21 Reasons Blog Post Series Rock | Series appeal to skimmers: Short Posts / Long Series

8

Series are faster to load

21 Reasons Blog Post Series Rock | Series are faster to load

9

Series bring you returning visitors

21 Reasons Blog Post Series Rock | Series bring you returning visitors

10

Series drive up email subscribers

21 Reasons Blog Post Series Rock | Series drive up email subscribers

11

Series expand your reach (via guest posts)

21 Reasons Blog Post Series Rock | Series expand your reach (via guest posts)

12

Series give a longer window/runway to establish your voice

21 Reasons Blog Post Series Rock | Series give a longer window/runway to establish your voice

13

Series give you great analytics to learn what works best

21 Reasons Blog Post Series Rock | Series give you great analytics to learn what works best

14

Series have a more focussed impact on SEO

21 Reasons Blog Post Series Rock | Series have a more focussed impact on SEO

15

Series help you simplify the complex

21 Reasons Blog Post Series Rock | Series help you simplify the complex

16

Series let you establish yourself as an authority in your niché

21 Reasons Blog Post Series Rock | Series let you establish yourself as an authority in your niché

17

Series let you repeat core messages

21 Reasons Blog Post Series Rock | Series let you repeat core messages

18

Series make your content accessible in a non-linear way.

21 Reasons Blog Post Series Rock | Series make your content accessible in a non-linear way.

19

Series produce more page views

21 Reasons Blog Post Series Rock | Series produce more page views

20

Series reward loyalty

21 Reasons Blog Post Series Rock | Series reward loyalty

21

Series self serve beginners and experts to find their level

21 Reasons Blog Post Series Rock | Series self serve beginners and experts to find their level

Blog post series are great, but they are also a drudge. Cross linking all your posts gets exponentially harder as you create longer blog post series. Most people don’t connect all their posts for this reason (or just forget), which then prevents the reader from exploring/discovering all their content. Don’t make your readers work. Here’s a fix to that problem:

Hacking The Blog Post Series

Listly fixes that problem in 3 simple steps. No re-editing.

  • Make a list for each series you write
  • Embed this list to each post as you write it
  • Add each new post to this list

That’s ridiculously simple.

Here’s a 45 second video to explain the problem and the solution:

 

Here’s four examples of people who’ve used Listly to cross-link their blog post series.

Image Credit: razzmataz via Flickr.com / Creative Commons

NIck Kellet (130 Posts)

Nick’s ventures range from a visual segmentation tool sold to SAP, to an award winning board game. Today, Nick is co-founder of Listly, raising the profile of lists to be on par with Slideshare & YouTube.