What Can a Content Audit of 22 Top Blogs Teach You?

Last week we published an infographic as we analyzed 6 type of social content.

Media-Types-600

This week we drill into shareable content with a content audit on 22 top blogs.

What can we all learn from CopyBlogger, Problogger, KissMetrics, BufferApp and 18 more Social Rockstars?

Here’s some high level observations:

  • 17 out of 22 blogs used video (78%)
  • 8 out of 22 blogs used audio (37%)
  • 10 out of 22 Blogs used slides (46%)
  • 22 out of 22 Blogs used lists (100%)
  • 20 out of 22 Blogs used graphics (91%)
  • 1 out of 22 Blogs used docs (5%)

Here’s our results and findings:

Like what you find in the slides? Want to have the same analysis performed on your blog? Like the slides and leave a comment – you’ll see full instructions in the slidedeck.

How will your blog compare? Are you ready to put yourself to the test?

We analyzed the following blogs  this week.

 REPORT
70 items   1.32k views

70 Blogs Analyzed

Source: http://blog.list.ly/2013/07/22/what-can-a-content-audit-of-22-top-blogs-teach-you/

70 Blogs Analyzed | Convince and Convert: Social Media Strategy and Content Marketing Strategy

YOUTILITY Why Smart Marketing Is About Help, Not Hype The difference between helping and selling is just two letters. But those two letters are critically important to your company's success. You're not competing for attention only against other, similar products. You're competing for attention against everything.

70 Blogs Analyzed | Copyblogger

Content marketing tools, tips, and training for online marketers, copywriters, and entrepreneurs. The advice, strategies, and solutions that work.

70 Blogs Analyzed | Duct Tape Marketing - Simple, effective and affordable small business marketing consulting

What Exactly Is Content Marketing? written by John Jantsch read more at Small Business Marketing Blog from Duct Tape MarketingThe headline of this post may seem a bit odd since everyone knows what content marketing is. I mean, it's all we've been talking about for the last few years.

70 Blogs Analyzed | HubSpot | All-in-one Marketing Software

HubSpot's inbound marketing software offers businesses an all-in-one marketing solution; blogging, analytics, social media, email, automation and more.

70 Blogs Analyzed | Spin Sucks: Professional Development for Communicators | Spin Sucks

Professional development and training for communicators. Learn new skills, stay sharp, and keep up on social media trends.

6

SIx Pixels of Separation

70 Blogs Analyzed | SIx Pixels of Separation
70 Blogs Analyzed | Buffer - A Smarter Way to Share on Social Media

Buffer makes it super easy to share any page you're reading. Keep your Buffer topped up and we automagically share them for you through the day.

70 Blogs Analyzed | Content Marketing Institute

Your organization has embraced content marketing and you've gotten into a good rhythm of creating content, including several weekly blog posts, a monthly infographic, and quarterly white papers. You're getting terrific feedback from your audience, and the sales teams' conversations with prospects are being conducted on a higher plane - focused on benefits rather than features.

70 Blogs Analyzed | Jeffbullas's Blog - Internet Marketing

Helping business and personal brands with digital marketing including social media with Blogs, Twitter, Facebook, LinkedIn, YouTube and Search Engine Optimization. Our goal "To optimize your brand in a digital world"

70 Blogs Analyzed | Maximize Social Business | Social Media for Business

Maximize Social Business is your social media for business resource.

70 Blogs Analyzed | Social Media Examiner: Social media marketing how to, research, case studies, news and more!

Have you built your own platform? Are you wondering how to monetize it? To learn how you can use your platform to generate real revenue for your business, I interview David Siteman Garland for this episode of the Social Media Marketing podcast. More About This Show The Social Media Marketing podcast is a show from Social Media Examiner.

70 Blogs Analyzed | The Social Media Hat Provides Help with Social Media, Help with SEO and Help with Blogging.

The Social Media Hat is a resource for business owners When One More Hat Is One Too Many. We provide news and help with social media, help with SEO, help with blogging and help with marketing.

13

Men With Pens: World-Class Websites and Copywriting

70 Blogs Analyzed | Men With Pens: World-Class Websites and Copywriting
70 Blogs Analyzed | Big Brand System

Pamela Wilson is the #1 resource for web design, blog design and marketing.

Great videos and blog posts. And great programs. Don't miss out!

70 Blogs Analyzed | Monetized Social Media Marketing with Ferree Money

Social Signals and Social Shares are the New SEO Metric that will soon replace conventional link building as the key factor for getting your website ranked on Google. You are the Brand and your Authorship rel=author Rich Snippet is your Personal Logo.

70 Blogs Analyzed | Business 2 Community - Building Deeper Business Relationships Through Engaging Communities

An inside look at business news and trends focusing on Marketing, Strategy, Leadership, Branding, Public Relations, Technology, Social Media, Mobility, Media and Entertainment.

70 Blogs Analyzed | BusinessesGrow: Social Media Marketing Stragey Specialist Mark W. Schaefer

Mark Schaefer is an acclaimed college educator, author, speaker and consultant who has been featured in the Wall Street Journal, The New York Times, and the CBS NEWS . And now you can tap into his deep vision and expertise through Schaefer Marketing Solutions and a tailored program that fits almost any budget.

70 Blogs Analyzed | ClickZ | Marketing News & Expert Advice

Learn how to create successful Internet marketing campaigns. ClickZ has expert advice about online marketing, email, brand and interactive marketing, and search engine marketing. Read the latest Internet advertising news, e-commerce market research, Internet statistics and more.

70 Blogs Analyzed | Heidi Cohen

Happy 1,000th Actionable Marketing Blog Post Thank you, thank you dear readers. We couldn't have done it without you. Actionable marketing gets prospects, customers and the public to engage with your brand and buy from your company in a transparent way that builds trust and relationships.

70 Blogs Analyzed | KISSmetrics Customer Web Analytics - Event Tracking, A/B Testing and Conversion Funnel Software

Giving you the knowledge you need to make better decisions. KISSmetrics is a revolutionary person-based analytics platform for your whole team. Get product, sales, marketing, customer support working together to improve the metrics that matter.

70 Blogs Analyzed | MackCollier.com - Social Media Training and Consulting

I just said we gotta do this, this is at the heart of the brand. We've got a real problem in losing control of our ability to talk to friends. - Former

70 Blogs Analyzed | MarketingProfs: Marketing Resources and Strategies for Marketing Professionals

Professional Development Upcoming Events MarketingProfs uses singlesign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that MarketingProfs: * will not provide your social data to 3rd parties * will not contact friends on your network * will not post messages on your behalf * will not interact with your social accounts Your data is secure with MarketingProfs SocialSafe!

70 Blogs Analyzed | Blog Tips to Help You Make Money Blogging - ProBlogger

How do you keep yourself fresh, inspired and creative as a blogger? I was asked variations of this question three times this week, so thought I'd put my mind to giving a public answer. There are certainly times when I don't feel overly 'fresh', 'inspired' or 'creative'.

70 Blogs Analyzed | Search Engine Land: News On Search Engines, Search Engine Optimization (SEO) & Search Engine Marketing (SEM)

Search Engine Land is a must read hub for news and information about search engine marketing, optimization and how search engines such as Google, Yahoo, Microsoft Live.com and Ask.com work for searchers.

70 Blogs Analyzed | Digital marketing strategy advice - Smart Insights Digital Marketing

The Perfect Landing Page. Landing page examples and 12 tips Dave Chaffey, June 7, 2012Landing page examples and best practice advice Most discussion of web design in companies who don't know the power of landing pages still tends to focus on the home page. But, for companies who are running a lot of online .....

We think there’s a lot more to learn here.

Here’s links to the 500+ blog posts we analyzed (25 for each of 22 blogs)

 REPORT
22 items   1.16k views

25 Posts - from 22 blogs

Source: http://blog.list.ly/2013/07/22/what-can-a-content-audit-of-22-top-blogs-teach-you/

25 Posts - from 22 blogs | SmartInsights - Recent Posts - Content Audit

Listly List - SmartInsights - Recent Posts - Content Audit - Three approaches to improving YouTube marketing, Update to Moz SEO Ranking Factors recommendations, 7 practical steps for engaging with bloggers, How sophisticated are your Adwords campaigns?

25 Posts - from 22 blogs | BufferApp Recent Posts - Content Audit

Listly List - BufferApp Recent Posts - Content Audit - 7 Simple productivity tips you can apply today, backed by science, What happens to our brains when we have stage fright: The science of public speaking, Why practice actually makes perfect: How to rewire your brain for better performance, 5

25 Posts - from 22 blogs | Searchengineland Recent Post - Content Audit

Listly List - Searchengineland Recent Post - Content Audit - Google's Matt Cutts: Linking 20 Domains Together Likely A "Cross Linking Scheme", 5 More Landing Pages Tests To Improve Performance, Does Weather Affect Site Traffic & SEM Performance?, Build B2B Brand Awareness, Not Links, Search In Pics: Glass Jeopardy, Yahoo Blimps & Matt Cutts With Stormtrooper, Facebook's Graph Search Then & Now: What's Changed, Are Google's Results Getting Too Ad-Heavy & Self-Promotional?, 50 Percent Of Companies Struggling With SEO Aren't Integrating Social Media [Survey], The Definitive Guide To Technical Mobile SEO, Snowden Petition Blocked From Google?

25 Posts - from 22 blogs | ClickZ.com Recent Posts - Content Audit

Listly List - ClickZ.com Recent Posts - Content Audit - Foursquare Post Check-in Ads Launch With Captain Morgan, ComScore: Over 20 Billion Video Ad Impressions in June, Gigya Data Reveals Disparity Between Social Login and Sharing Activity, Google Maps Overhaul Arrives for iOS With Dedicated Tablet Design, The State of

25 Posts - from 22 blogs | MarketingProfs Recent Posts - Content Audit

Listly List - MarketingProfs Recent Posts - Content Audit - Four Marketing Rules We've Learned From Zombies, How to Use Visual QR Codes to Increase Customer Engagement 25%, How Facebook, Twitter, and Pinterest Sharing Affects Sales, Five Ways Improv Comedy Made Me a Better Marketer, Mobile Minute [Video]: How Apple

25 Posts - from 22 blogs | SocialMediaToday Recent Post - Content Audit

Listly List - SocialMediaToday Recent Post - Content Audit - Google News Feed | Social Media Today, Social Media in SEO | Social Media Today, The Essential Guide to Webinars: Deliver Value to the Right Audiences [WEBINAR REPLAY], How To Write Great Headlines | Social Media Today, Build Brand Advocacy

25 Posts - from 22 blogs | Business2Community.com - Recent Posts - Content Audit

Listly List - Business2Community.com - Recent Posts - Content Audit - Who the Federal Reserve Is Really Hurting, Reasons Why Outsourced Telemarketing is a Clever Idea: Reason # 1: Major Cutback on Resources, Personal Branding Tips, Handling Isolation in Your Worklife, Your Company has Graduated to Marketing Automation- Now What?,

25 Posts - from 22 blogs | SocialMediaHat - REcent Post - Content Audit

Listly List - SocialMediaHat - REcent Post - Content Audit - 5 Biggest Issues Faced by First Time Entrepreneurs When Starting a Business, What should you be using to Build your Apps?, Social Media Marketing in High-Growth vs Average-Growth Firms, Social Media Winter is Coming [#GoT #INFOGRAPH], Qualitative Market Research and How It can be Used to Defend Your Brand, When to Throw a Purpose Pitch, What Social Networks Do SMBs Use To Reach Customers?, Strapped for Time?

25 Posts - from 22 blogs | SpinSucks - Recent Post - Content Audit

Listly List - SpinSucks - Recent Post - Content Audit - Eight Reasons Infographics Are Overrated, The Spin Sucks #FollowFriday Recommendations for 2013, Paula Deen: A Lesson in Crisis Communications, Ignite Presentation: Six Tips to Give the One of Your Lifetime, One-Star Reviews: How Mobile App Ads Can Backfire, The

25 Posts - from 22 blogs | ProBlogger - Recent Post - Content Audit

Listly List - ProBlogger - Recent Post - Content Audit - Social Media: What's it Good For?, Lost Your Blogging Groove? Kickstart it with this 2 for 1 Deal on ProBlogger eBooks, How We Increased Organic Blog Traffic by 203.5% in Less Than 3 Months - And You Can Too, 5 Ways to Prepare Your Blog for Affiliate Selling, Help!

25 Posts - from 22 blogs | SocialMediaExaminer - Recent Posts - Content Audit

Listly List - SocialMediaExaminer - Recent Posts - Content Audit - Instagram Videos: This Week in Social Media, 26 Tips to Create a Strong Social Media Content Strategy, 7 Steps to Simplify Social Media Strategy for Your Business | Social Media Examiner, Being Useful, New Marketing Techniques That Work |

25 Posts - from 22 blogs | ContentMarketingInstitute - Recent Post - Content Audit

Listly List - ContentMarketingInstitute - Recent Post - Content Audit - The Future of Visual Content: 6 Predictions About Infographics, 8 Remarkable (and Stolen) Content Marketing Ideas, 7 Ways to Make Brand Journalism Work for Your Business, Content Marketing Strategies Based on Customer Context: 3 Examples, 5 Factors to Help

25 Posts - from 22 blogs | DucttapeMarketing - Recent Posts - Content Audit

Listly List - DucttapeMarketing - Recent Posts - Content Audit - How to Promote Your Webinar, Week Plan to do tool, Webinar tools and theSkimm newsletter, Branch Twitter discussions, Yahoo Local listings, Clipping Path, How to Get the Most Out of Working with a Coach, Reader.is RSS, Friends+Me Google+ and

25 Posts - from 22 blogs | HeidiCohen.com - Recent Blog Post Content Audit

Listly List - HeidiCohen.com - Recent Blog Post Content Audit - Content Marketing: 7 Steps to a Successful Repurposing Strategy, Hidden Social Media Costs - Heidi Cohen, 13 Step Content Marketing Plan, Using Social Media To Support The Purchase Process, Marketing: The 4 Moments of Truth [Chart], 3 Steps to

25 Posts - from 22 blogs | ConvinceAndConvert Recent Blog Post - Content Audit

Listly List - ConvinceAndConvert Recent Blog Post - Content Audit - How to Create Customer Profiles to Reach Your Target Audience, 7 Reasons Your Facebook Page is a Hot Mess, 4 Fresh Trends in B2B Social Campaigns, Target Introduces #SummerUp Decision Maker on Vine, Burberry Stylishly Streams Its Runway Show On Vine, It's a Bird!

25 Posts - from 22 blogs | Recent Maximizesocialbusiness Blog Posts

Listly List - Recent Maximizesocialbusiness Blog Posts - 10 Tips to Generate More Social Media Traffic from Google Plus, How to Create Winning Social Media Calls to Action, The Social Media Manager Guide to Summer Safety: 10 Ways to be Safer, More Lies that My Content Marketing Expert Told Me,

25 Posts - from 22 blogs | Recent businessesgrow blog posts

Listly List - Recent businessesgrow blog posts - The ultimate guide to becoming a blogging superstar - Schaefer Marketing Solutions: We Help Businesses {grow}, The essential guide to hiring a marketing specialist ... when you're not a marketing person! - Schaefer Marketing Sol..., Prism, the early years.

25 Posts - from 22 blogs | Hubspot Recent Post Content Audit

Listly List - Hubspot Recent Post Content Audit - How to Ease Your Sales Team Into Social Sales, How to Transition From a Traditional Marketing Budget to an Inbound One, Awful 4th of July-Themed Posts We (Wisely) Decided Not to Write, 10 of the Best Pinterest Boards to Teach You

25 Posts - from 22 blogs | Copyblogger - Recent Post - content Audit

Listly List - Copyblogger - Recent Post - content Audit - The Seductive Hook: How to Find it Every Time, How To Leverage the Science of Relationships to Gain True Influence, Stop Hating on Marketing Automation, Try a Little Tenderness Instead, How to Build an Audience that Builds Your Business,

25 Posts - from 22 blogs | Mack Collier - Latest Blog Post Analysis

Listly List - Mack Collier - Latest Blog Post Analysis - How to Be An Amazing Public Speaker, Especially If You Are An Introvert, Guest Post: How We Think Like a Rock Star at Paper.li, Three Ways Your Marketing Needs to Adapt Before it Dies, Blogging and Social Media Phone

25 Posts - from 22 blogs | KissMetrics - Recent Blog Post Content Audit

Listly List - KissMetrics - Recent Blog Post Content Audit - How to Create a Profitable Google AdWords Campaign (from Scratch), Four More Ways to Crack the Keyword (not provided) Code, The 2013 Google+ Marketing Guide, eCommerce Checkout Tricks: Ask for Less and They'll Buy More, How to Integrate Call

25 Posts - from 22 blogs | JeffBulas - Recent Post - Content Audit

Listly List - JeffBulas - Recent Post - Content Audit - The 3 Key Steps to Becoming a Highly Paid Expert, 5 Top Tips for Selecting WordPress Themes and Plugins, How To Use Pinterest's Bold New Look, 10 Steps to Your First 1000 Fans on Facebook, 5 Insights into the

 

NIck Kellet (130 Posts)

Nick’s ventures range from a visual segmentation tool sold to SAP, to an award winning board game. Today, Nick is co-founder of Listly, raising the profile of lists to be on par with Slideshare & YouTube.