Big Names/Top Content: Video vs Audio vs Slides vs Lists vs Infographics

Last week we analyzed 22 top blogs, this week we extend our study to over 1700 blog posts and 70 blogs.

We reveal who are the kings and queens of video, slides, audio, lists and graphics (explore the slides for more details).

Video

  • 1st Gary Vaynerchuk
  • 2nd Martin Shervington
  • 3rd Neil Ferree

Audio

  • 1st Fred Wilson
  • 2nd Amy Porterfield
  • 3rd  Michael Stelzner / Social Media Examiner

Slides – A five-way tie

  • Jeff Bullas
  • Joe Pulizzi
  • Ric Dragon
  • Lee Odden
  • Neil Ferree

Lists

  • =1st Heidi Cohen
  • =1st Ian Cleary
  • 3rd Amy Porterfield

Graphics

  • Ian Cleary
  • Michele Smorgon
  • BufferApp

We began our analysis by diving into shareable content, namely content you can embed or share directly, building on our segmentation of Social Networks vs Content Networks.

Here’s some highlights from our analysis:
  • I expected to see more slides and more video embedded in posts. Many people do use video (78.6%), but only 14.7% of posts actually include video. This was a surprise.
  • I thought more people were actively using audio/podcasting (30% of blogs, but only 4.5% of posts)
  • I’d previously thought the %age of lists in blogs was around 1/3 (in this analysis we dug deeper than the blog post title – many blogs include list content that is not referenced in the title).
  • One best practice I’ve seen is more people are placing multiple forms of sharable media in a single post. There is a lot of doubling up e.g. an infographic, coupled with a list to recap the key learnings in text.
  • A number of smart bloggers are including photos with text to make it much more shareable. ie they are preventing their headline from being separated from their visual images. This is a smart strategy that works well both on Facebook and Pinterest.

Two Special Blog posts

I’d also like to thank Andy Crestodina and Lee Odden for two great blog posts I found during the process of performing their content audits.

I extracted these two lists from their posts, but I recommend you read the full post directly on their blog.

They are both very relevant to the use of lists and Listly.

Headline for Blog Optimization: How to Optimize Your Blog
 REPORT
Nick Kellet Nick Kellet
Owner
Listly Curator Listly Curator
Curator
Listly Listly
Curator
8 items   17 followers   16 votes   729 views

Blog Optimization: How to Optimize Your Blog

Source: http://www.orbitmedia.com/blog/blog-optimization

1

Write a roundup of your top posts. Make the top post a link to it.

Jul 29, 2013
Write a roundup of your top posts. Make the top post a link to it.
2

Share it! Post it on Twitter, LinkedIn, Google+, Facebook, and Friendster.

Jul 29, 2013
Share it! Post it on Twitter, LinkedIn, Google+, Facebook, and Friendster.
3

Link to the page from other high-traffic pages and posts.

Jul 29, 2013
Link to the page from other high-traffic pages and posts.
Jul 30, 2013 by Neil Ferree - ferreemoney.com - 101
On-Page Optimization SEO

Include these elements when writing a blog post article to ensure your content contains ALL elements necessary for strong On-Page Optimization and SEO. Keyword in the Title of Article 1% to 2% Keyword Density H1 tag containing your keyword H2 tag containing your keyword H3 tag containing your keyword Bold your keyword Italicize your keyword [...]

5

Add this post to your homepage slideshow.

Jul 29, 2013
Add this post to your homepage slideshow.
6

Add a link to the post in your email signature.

Jul 29, 2013
Add a link to the post in your email signature.
7

Run an ad to the post using PPC or Facebook Ads.

Jul 29, 2013
Run an ad to the post using PPC or Facebook Ads.
8

Write and pitch a guest blog post on a similar topic. Link to the post.

Jul 29, 2013
Write and pitch a guest blog post on a similar topic. Link to the post.
Headline for 5 Ways to Optimize Lists for Content Marketing
 REPORT
Nick Kellet Nick Kellet
Owner
Listly Curator Listly Curator
Curator
Listly Listly
Curator
5 items   7 followers   0 votes   602 views

5 Ways to Optimize Lists for Content Marketing

Source: http://www.toprankblog.com/2013/07/optimize-lists-content-marketing/?utm_campaign=Listly&utm_medium=list&utm_source=listly

Jul 29, 2013 - toprankblog.com - 104
Drill Down Into List Qualifications

Drill Down Into List Qualifications – Maybe a list isn’t qualified competitively or in the case of the example below, there’s a different way to look at qualifying the list outside of the intended purpose.

Jul 29, 2013 - toprankblog.com - 106
Co-Create an eBook with the List

Co-Create an eBook with the List – Identifying and sorting a list of resources or people must include some kind of qualitative criteria valued by the community. Expand on those criteria and involve the people on the list with offering insights or advice.

Jul 29, 2013 - toprankblog.com - 108
Interview the List

Interview the List – In some cases, those included on the list might be open to doing a longer form version of an interview. These interviews can be conducted before the actual list is published as a way to promote it. Interviews can be in text, real time on a Google+

Jul 29, 2013 - toprankblog.com - 88
Visualize the List

Visualize the List - Turn the list into an infographic citing industry bios and industry statistics. Additionally, an infographic could work well with the eBook idea mentioned above and include succinct tips from each person.

Jul 29, 2013 - toprankblog.com - 110
Repeat the List

Repeat the List - When smart research and effort has been put into creating a list, one of the greatest opportunities is to make it a repeatable event. Annually is probably the safest, although monthly works too

 

NIck Kellet (130 Posts)

Nick’s ventures range from a visual segmentation tool sold to SAP, to an award winning board game. Today, Nick is co-founder of Listly, raising the profile of lists to be on par with Slideshare & YouTube.