Last week we analyzed 22 top blogs, this week we extend our study to over 1700 blog posts and 70 blogs.
We reveal who are the kings and queens of video, slides, audio, lists and graphics (explore the slides for more details).
- 1st Gary Vaynerchuk
- 2nd Martin Shervington
- 3rd Neil Ferree
- 1st Fred Wilson
- 2nd Amy Porterfield
- 3rd Michael Stelzner / Social Media Examiner
Slides – A five-way tie
- Jeff Bullas
- Joe Pulizzi
- Ric Dragon
- Lee Odden
- Neil Ferree
- =1st Heidi Cohen
- =1st Ian Cleary
- 3rd Amy Porterfield
- Ian Cleary
- Michele Smorgon
We began our analysis by diving into shareable content, namely content you can embed or share directly, building on our segmentation of Social Networks vs Content Networks.
- I expected to see more slides and more video embedded in posts. Many people do use video (78.6%), but only 14.7% of posts actually include video. This was a surprise.
- I thought more people were actively using audio/podcasting (30% of blogs, but only 4.5% of posts)
- I’d previously thought the %age of lists in blogs was around 1/3 (in this analysis we dug deeper than the blog post title – many blogs include list content that is not referenced in the title).
- One best practice I’ve seen is more people are placing multiple forms of sharable media in a single post. There is a lot of doubling up e.g. an infographic, coupled with a list to recap the key learnings in text.
- A number of smart bloggers are including photos with text to make it much more shareable. ie they are preventing their headline from being separated from their visual images. This is a smart strategy that works well both on Facebook and Pinterest.
Two Special Blog posts
I extracted these two lists from their posts, but I recommend you read the full post directly on their blog.
They are both very relevant to the use of lists and Listly.
Blog Optimization: How to Optimize Your Blog
Write a roundup of your top posts. Make the top post a link to it.
Share it! Post it on Twitter, LinkedIn, Google+, Facebook, and Friendster.
Link to the page from other high-traffic pages and posts.
Include these elements when writing a blog post article to ensure your content contains ALL elements necessary for strong On-Page Optimization and SEO. Keyword in the Title of Article 1% to 2% Keyword Density H1 tag containing your keyword H2 tag containing your keyword H3 tag containing your keyword Bold your keyword Italicize your keyword [...]
Add this post to your homepage slideshow.
Add a link to the post in your email signature.
Run an ad to the post using PPC or Facebook Ads.
Write and pitch a guest blog post on a similar topic. Link to the post.
5 Ways to Optimize Lists for Content Marketing
Drill Down Into List Qualifications – Maybe a list isn’t qualified competitively or in the case of the example below, there’s a different way to look at qualifying the list outside of the intended purpose.
Co-Create an eBook with the List – Identifying and sorting a list of resources or people must include some kind of qualitative criteria valued by the community. Expand on those criteria and involve the people on the list with offering insights or advice.
Interview the List – In some cases, those included on the list might be open to doing a longer form version of an interview. These interviews can be conducted before the actual list is published as a way to promote it. Interviews can be in text, real time on a Google+
Visualize the List - Turn the list into an infographic citing industry bios and industry statistics. Additionally, an infographic could work well with the eBook idea mentioned above and include succinct tips from each person.
Repeat the List - When smart research and effort has been put into creating a list, one of the greatest opportunities is to make it a repeatable event. Annually is probably the safest, although monthly works too