Generosity in Theory
Helping your fellow man is one of the most rewarding things you can do. Unlike traditional monetary exchanges, both parties leave the transaction richer. A Win Win.
It feels as good to give as it does to receive.
Generosity is cultural. We mirror the behaviour of those around us. Generous acts are contagious. Generosity is infectious. Kindness begets more kindness.
Keith Ferrazzi argues not to keep score in his best seller “Never Eat Alone”. It’s so true. To be truly generous it can require you to be less rigorous on how you filter – we need to let more ideas and options into our world so you can be more generous. Not every transaction is designed to bring immediate value. We don’t know who people know, or where a single new connection may lead. Generosity has a lens all of its own. Generosity is a growth strategy, but you need to be committed to generosity for the long haul – don’t expect quick returns.
Ted Rubin has it right with his Return on Relationship #ROR mantra. Investing in relationships pays dividends.
Whilst we should not keep score, we all ultimately have to place some limits on our generosity. We can’t all be generous all day long. We have to somehow choose how and where and why we are generous. We all need to make generosity a strategy. We need to be conscious about how we invest.
Generosity in Action
This week something really special happened that we just had to share.
If you follow our blog, you’ll know we recently created the “content audit” and have since completed audits for 100 top blogs. We have plans to do many more audits, with 30+ requests for audits outstanding (We’ve been offering a free audit for anyone that likes and comments on this slidedeck.
Well, this week I got into a dialog with Jackson Middleton of a kilt wearing Canadian Mortgage Broker from Regina. He had some technical questions about the image customization.
The photo hides the fact that Jackson is a fervent wearer of kilts. Here’s what’s not show in the picture above. I think that’s pretty cool.
I apologized that his audit was not ready yet. He was being very complimentary about our content audit project and offered to help complete some audits.
It’s funny, but when people offer, you often don’t take them up on their generosity (we often think people don’t really mean what they say – or we don’t want to feel obliged). I didn’t disbelieve Jackson for one minute, I just didn’t quite get the full force of his intent.
2 minutes later, he reiterated his offer and so I accepted. I dropped what I was doing and shared a batch of blogs and the instructions to complete an audit.
I was truly appreciative and he was only too happy to help. Win-Win.
What happened next was unexpected, intriguing and really rather charming.
I know Soulati via social media and I know Jackson via Listly and prior exchanges., but they didn’t know each other. They got into an exchange. In social there is nothing better than connecting your customers.
@kiltedbroker Good Morning! Did you do this @list.ly List.ly about my content?
— Jayme Soulati (@Soulati) August 15, 2013
— Jackson Middleton (@KiltedBroker) August 15, 2013
It’s funny how it happened as it wasn’t my intent, but connecting customer and cultivating community amongst Listly users is high on my agenda..
This dialog was not planned, and yet this is what social networking is all about – you have to let serendipity into the building. You have give chance a chance.
Very shortly after, I noticed Merlin Ward was in a dialog with Jackson too. It turns out Jackson’s audit list of Merlin’s posts was Merlin’s top referral source for the day. I’ve know Merlin for ages, but Merlin and Jackson had not previously connected.
— Merlin U Ward (@MerlinUWard) August 15, 2013
@kiltedbroker I’m flattered and appreciate your support!
— Merlin U Ward (@MerlinUWard) August 15, 2013
There’s a trend happening here. It turns out that auditing people’s content is social. Both these connections came about because of a generous act.
Creating engagement is hard and yet here was Jackson making it look like child’s play
Jackson Middleton | 65 items | 1595 views
Here is a list of the top Canadian Mortgage Brokers/Personalities/Companies ranked by their Klout Score. The list was created on May 30th 2013, however it will be updated periodically. Last complete update was on Aug 15th 2013. Last update for the top 5 was on Sept 3rd 2013. Know someone who should be on the list? Let me know. Please note, I have only included people with scores 40 or higher.
I am wearing a kilt right now. I have consumed coffee today. Family Man. Innovator ~ Executive Editor @firstfoundation #OwnGrowProtect blog ~ Western Canada
Regina SK · kiltedbroker.ca
Business Development Manager at Verico Paragon Pacific Mortgages Inc. Also addicted to Golf. (778) 668-9320. Vancouver
CEO of ING DIRECT Canada. I'm here to chat anything money, social media or leadership. Your feedback and questions are always welcome! That's #ForwardBanking. Toronto
I'm the Director of Public Relations and Communications for national mortgage brokerage Dominion Lending Centres, a proud Mom, avid reader and hockey lover. Ontario, Canada
VP for Canada's Mortgage Company, Events Planning Pro, Marketer, PR Trained, Sponsorship Manager, Mother, Wife, Soccer Player, Runner, Volunteer, etc :). Aurora, ON Canada
7. Nick Bachusky (Bachusky) on Twitter
I help finance homes, love all sports, love city planning, volunteering, social media, great food, music,architecture & Co-Host the LunchOutLoud #Ottawa podcast. Ottawa, Ontario
Goofy Husband and Dad. Dynamic Communication Specialist. I'm the guy you want in your shadow. Contributor to the #OwnGrowProtect Blog.
9. Rob Campbell (therobcampbell) on Twitter
Mortgage Agent. Dad. Guelphite. I want nothing but the very best for people. I also work with Canada's #1 Broker Network. Guelph, Ontario
10. CMT (CdnMortgageNews) on Twitter
Real-time observations on the Canadian mortgage market... By Robert McLister, Canadian Mortgage Trends. Canada
We compare mortgage rates so you don't have to. Tweets by @KL_McAllister!. Canada
12. Paolo Di Petta (DiPettaMortgage) on Twitter
Hi! I'm Paolo Di Petta, an avid runner and mortgage agent in the Greater Toronto Area and Southern Ontario. Call me at (416) 900-6635 or (519) 900-5505. Toronto, Ontario
Canadian Mortgage Industry Expert. Toronto
14. Joel Olandesca (JoelOlandesca) on Twitter
MORE than a Mortgage Specialist :: Hello Calgary :: Family guy :: Random conversationalist :: Volunteer :: Technology, Car & Travel enthusiast. Calgary, AB #YYC
We shop major banks and mortgage lenders to get you the mortgage that's in your best interest. Our service is free!. london, Ontario, Canada
16. Michael Cameron (axiommike) on Twitter
Passion, Pride, Purpose. Father. Business Owner. Lover of Life. Hope to inspire others to reach their goals. Oh ya, rookie triathlete #challengepenticton. Sherwood Park, Alberta, Canada
Daryl Harris, AMP(Accredited Mortgage Professional) I tweet on mortgages, hockey, football, golf and things Winnipeg. I am a Rider Fan. Wpg Jets fan. Winnipeg, MB
I own & manage a real estate company & a mortgage company. Love baseball and sports in general. I call Guelph, ON my home. Guelph, ON
20. Jerry Schindelheim (WhyRENTinOttawa) on Twitter
Mortgage Broker. Soccer Coach .Why rent in Ottawa, simple! Need a mortgage solution, rental mortgage, refinancing, I can help - call 613-222-8129. ÜT: 45.286228,-75.718937
21. Ingrid Menninga (JOLTmarketing) on Twitter
Incredibly effective lead generation training for Realtors & Mortgage Brokers. Clients are out there...we show you how to make them yours!. Toronto, ON
We tweet mortgages, insurance and other cool stuff - Head Office: Edmonton AB - Social Office: Regina SK - account managed by @kiltedbroker & @gordmccallum. Western Canada
Industry leading Mortgage Advisor, lovin life in beautiful Victoria BC. Proud Odd Fellow, devoted husband and dog owner. #yyj #ioof #mortgage. Victoria, Canada
Mortgage Expert with DLC Canadian Mortgage Experts. Offering mobile service on Van Isle, Weekends & Evenings are ok! Hobby farm owner, veggie grower, dog lover. Cowichan Valley, BC
President of TMG The Mortgage Group Canada, mortgage professional, industry expert, customer advocate
He’s done an awesome job of customizing his images for the list. Doesn’t this list look great.
Generosity creates more generosity. Notice how Jackson’s list is a list of other people in his field. He’s shining a light on his peers and having some leaderboard fun into the process – ie yet more generosity designed to create social dialog. He’s top of the list due to his high Klout score. A high Klout score generally means you are a conscientious networker and you are doing all the right things in social. Jackson certainly knows how to network and create engagement.
The article in Mortgage Broker News brought Jackson a lot of visibility, judging by the high level of click through traffic we saw on Listly.
I also found the result of creating the audit to be highly social too. It created a lot of engagement and I deepened many of my existing connections, whilst making many new ones too.
What kind of study could you perform for your niche? Do you have a target list of people you’d like to get to know. Have you thought of ways of getting into a dialog with them?
The content audit does a good job of creating engagement and it’s universally applicable in an age where content is king. Would you like to create an audif of 20 bloggers in your domain, city, niche etc.
We all want to discover ways to enhance our content creation machine. The best feedback I’ve heard about the Content Audit is that it’s highly actionable. It makes it easy to see your content gaps and take action to fill them.
What Does This Mean for You?
- Take it local e.g. Canadian Bloggers or San Fran Bloggers
- Take it vertical /niche e.g. Compare the content of 20 top email marketing providers (pick a segment relevant to your business)
- Take it local and Vetical/niche e.g. Denver Travel Blogs
What’s your impression? What you you learn from Jackson?
Image Credit : katerha via Flickr / Creative Commons