When Your Audience Own Your Story, Magic Happens
This week something magical happened. These two post explain how Christian Piatt sought to curate a list of the best Christian Blogs. He got over 250+ nominations, 30k views and thousands of votes in just 5 days
- Which Christian Blogs are You Reading? (Nominate/Vote)
- Why the Christian Blog Survey is Freaking Me Out
I love this quote from by Christian Piatt
“Holy CRAP. Less than 48 hours later, the list has received more than 13,000 hits, thousands of votes and more than 250 nominated blogs. Honestly, I thought I’d be doing well if I filled out my list of 25 and got a total of 1,000 or 2,000 views. Who knew?”
The numbers tell the story. Here’s 10 lessons on why this worked so well:
When Your Audience Owns Your Story, Magic Happens
He didn't make a complete list - The Top 10 Entries were not added by the list owner.
He let his audience own the outcome (even when he maybe didn't want to)
He created a list on a topic that resonated with his community..
He embedded his list on one or more blogs / blog posts (repetition works)
He has 1800+ friends on Facebook
Other people embedded the list on their blogs
Sharing via Facebook was highly effective at bringing more people to view and contribute.
Blog Traffic and Audience Size matters - The blog that he posted on gets a lot of traffic.
The community leveraged all their networks to get most sharing and participation.
People wanted to be on and at the top of the list
Since last week’s post on “Generosity as a Strategy” I’ve been thinking a about “User Generated Content” vs “Community Generated Content”. I believe there is a big difference.
UGC is a solo act (potentially multiple acts by many people)
CGC is a collective act. Many acts by many people contributing to a single curated aggregated view
Here’s a graphic to compare content creation on two key dimensions “internal vs external” and”solo vs collaboration”.
Here’s some example of tools that fit in each of these four categories.
Youtube is a great platform for User Generated Content UGC. People work alone to make their own videos. It’s a perfect way to exploit the power of parody and let your audience build on your brand e.g.
- Geico has 97k parody videos for their brand.
- Pepsi has 101k parody videos for their brand
- Walmart has 118k parody videos for their brand
Microsoft Word and Powerpoint is a perfect example of tools used for Solo Generated Content (SGC). Google Docs is great example of Team Generated Content (TGC).
Slideshare is a great way to share your slides, but it’s not a content creation platform, it’s a content sharing / distribution platform. Slideshare is also focussed on SGC.
Have you explored the power of collaboration, community and crowdsourcing?