How to Ignite 250 Top Bloggers in Your Niche [Case Study – 10 Lessons]

When Your Audience Own Your Story,  Magic Happens

This week something magical happened. These two post explain how Christian Piatt sought to curate a list of the best Christian Blogs. He got over 250+ nominations,  30k views and thousands of votes in just 5 days

I love this quote from by Christian Piatt

“Holy CRAP. Less than 48 hours later, the list has received more than 13,000 hits, thousands of votes and more than 250 nominated blogs. Honestly, I thought I’d be doing well if I filled out my list of 25 and got a total of 1,000 or 2,000 views. Who knew?”

The numbers tell the story. Here’s  10 lessons on why this worked so well:

Headline for When Your Audience Owns Your Story, Magic Happens
Nick Kellet Nick Kellet
Listly Curator Listly Curator
Listly Listly
10 items   5 followers   0 votes   730 views

When Your Audience Owns Your Story, Magic Happens



He didn't make a complete list - The Top 10 Entries were not added by the list owner.

Aug 26, 2013
He didn't make a complete list - The Top 10 Entries were not added by the list owner.

He let his audience own the outcome (even when he maybe didn't want to)

Aug 26, 2013

He created a list on a topic that resonated with his community..

Aug 26, 2013

He embedded his list on one or more blogs / blog posts (repetition works)

Aug 26, 2013

He has 1800+ friends on Facebook

Aug 26, 2013

Other people embedded the list on their blogs

Aug 26, 2013

Sharing via Facebook was highly effective at bringing more people to view and contribute.

Aug 26, 2013

Blog Traffic and Audience Size matters - The blog that he posted on gets a lot of traffic.

Aug 26, 2013

The community leveraged all their networks to get most sharing and participation.

Aug 26, 2013

People wanted to be on and at the top of the list

Aug 26, 2013

Whether he followed his instincts or our advice on crowdsourcing, Christian did it all right.  Kudos to you Sir!

Since last week’s post on “Generosity as a Strategy” I’ve been thinking a about “User Generated Content” vs “Community Generated Content”. I believe there is a big difference.

UGC is a solo act (potentially multiple acts by many people)
CGC is a collective act. Many acts by many people contributing to a single curated aggregated view

Here’s a graphic to compare content creation on two key dimensions “internal vs external” and”solo vs collaboration”.


Here’s some example of tools that fit in each of these four categories.

Youtube is a great platform for User Generated Content UGC. People work alone to make their own videos. It’s a perfect way to exploit the power of parody and let your audience build on your brand e.g.

Microsoft Word and Powerpoint is a perfect example of tools used for Solo Generated Content (SGC). Google Docs is great example of Team Generated Content (TGC).

Slideshare is a great way to share your slides, but it’s not a content creation platform, it’s a content sharing / distribution platform. Slideshare is also focussed on SGC.

Listly, Medium and MixBit are all examples of the emerging category of Community Generated Content (CGC).

Have you explored the power of collaboration, community and crowdsourcing?


NIck Kellet (130 Posts)

Nick’s ventures range from a visual segmentation tool sold to SAP, to an award winning board game. Today, Nick is co-founder of Listly, raising the profile of lists to be on par with Slideshare & YouTube.