Pop Culture’s Effect on the Internet by @merlinuward

Pop Culture’s Effect on the Internet

“Popular Culture is the entirety of ideas, perspectives, attitudes, memes, images, and other phenomena that are within the mainstream of a given culture, especially Western culture of the early to mid 20th century and the emerging global mainstream of the late 20th and early 21st century. Heavily influenced by mass media, this collection of ideas permeates the everyday lives of the society. – Wikipedia

While some pop culture trends are sparked by traditional mass media, people are increasingly relying on their online networks for information.

As these online networks grow, the chance that you encounter a pop culture movement through shared content increases.

Instances of pop culture are easily shared and expressed through video, images and even written text in the form of viral videos, gifs, memes, blogs, tweets and posts. Small instances, such as jokes about hashtags, are a prime example of pop culture infiltrating the Internet.

Some pop culture has even started on the Internet.

  • Psy’s “Gangnam Style” and Harlem Shake were created on and supported by the network of people on YouTube.
  • News media have begun to pick up stories that were generated on the Internet, such as the Wendy’s and Taco Bell employees posting their inappropriate images online.
  • The Miracle on Hudson started on Twitter. Jack Dorsey, founder of Twitter, gives that tweet the credit for making the network what it is today.

As more of the world gets online, the Internet will only increasingly become the driving force behind the creation and sharing of pop culture.

So, perhaps this post was titled incorrectly. It should be “The Internet’s Effect on Pop Culture”

Sites to find pop culture trends. Have a favorite site for pop culture? Add it to the list!



Merlin Ward (1 Posts)

Merlin U Ward is a passionate marketing, strategy, and beer geek! As a serial entrepreneur he has built multiple companies in a variety of industries including tourism, nightlife, video, business networking and marketing. He is a proponent of understanding your customers better to build better business and better marketing. You'll find him in the mix enjoying good beer and wearing the funky socks!