Do Your Contests Amplify Content +800%?

+800% is pretty cool, right. We think so. Read on.

Learn How: 10 Day Contest Draws 6.5k Peeps, 170k Views & 360 Blog Posts

Contests are always roller-coaster rides. There is a fine art to running the perfect contest.

People get emotionally charged when a contest is running. You also never know when a big contest is going to begin. You never know which contest is going to be big!

Last week we released Twitter Lists and has just begun a big contest. We had to push out a big new release while supporting a very active contest.  Contests flush out people with every kind of computer. We hit with IE7 machines through to IE11.

You do get better with practice. I have to say BrowserStack is a huge help with testing and repeating any issues that people may experience.

At Listly we’re getting better and better at the challenge. We always seek to remind ourselves,  Listly is a multi-functional tool. A swiss army knife of content marketing if you will.

Contests is one of many uses for Listly.

Edublogs have run their annual awards in December since 2004. Edublogs host 3 million WordPress blogs in the Education space. Previously they had used a variety of tools including SurveyDaddy, PollDaddy and Formidable Pro.

People could vote once per day per IP address, it’s a familiar mechanic. 

In 2013 Edublogs are running things a little differently with Listly.  The contest has so far drawn 6.5k people to participate, it’s generated 170k views and 360+ blog posts have been created by Edublogs and the contestants to share their entries with their audience (views & data as of Dec 16th).

 Total Views  On Listly  On Edublogs  On other blogs
170526 22177 61261 87088
13.01% 35.92% 51.07%
0.36 1.00 1.42
   Average Amplification 2.78x

Screenshot 2013-12-17 21.19.26

These metrics were taken from each of the lists and summarized. For each embed Listly tracks the number of views and the number of votes. This window is scrollable, so it’s not exhaustive, ie this image does not show all the embeds.

Here’s the total views by list based on views on Listly, Edublogs and other embeds on 3rd party blogs.

List Total Listly Edublogs Others 14620 1623 4369 8628 8603 463 5408 2732 14060 1927 1754 10379 17930 5943 2145 9842 13190 1217 6308 5665 5913 950 3599 1364 5850 339 1946 3565 1559 142 1217 200 7567 350 1596 5621 1931 412 1518 1 8644 671 4652 3321 12090 420 2837 8833 8835 644 2887 5304 8648 1184 2565 4899 16000 2555 5061 8384 4869 744 3036 1089 7493 1542 3763 2188 5736 571 3587 1578 1414 138 1276 0 5574 342 1737 3495

Edublogs accounted for 36% of the traffic, Listly added 13% and other blogs added another 51%.

That’s an impressive technique to amplify the exposure that Edublogs would have achieved alone. The total amplification was 2.78x the traffic on Edublogs alone.

That’s cool, but if you isolate the most trafficed list, things get even more interesting.

The biggest list was amplified 8.36x – That’s kind of mind blowing in my book. +800%!

List Total Listly Edublogs Others Amplification 17930 5943 2145 9842 8.36

The is not a one-off event. The content that is most interesting gets embedded more. Whatever event/contest/content is more interesting to your audience will attract most attention and attracting attention means more reach, more interest and more eyeballs.

In Listly terms it also means more votes, more engagement and more embeds. More, more, more.

Edublogs discovered Listly because one person submitted their entries using Listly. Given how much manual effort was involved in managing the prior years they decided to give Listly a try.

They loved the curation process to create visually appealing embeddable votable lists. This saved them a lot of effort.

Many contestants loved the embedding too. They could embed just items or whole lists. The choice was theirs.

Listly only got involved post submissions. Future years it will be simpler fro Edublogs to source the contestants via Listly, giving more people  chance to embed the list in their blog and create even more amplification over a longer period.

Listly operates with a totally transparent voting mechanic. People need to register to vote using Facebook, Twitter, G+ or Linkedin. Each person can vote only once in each contest.

I don’t know about you but I’m not a fan of the daily voting mechanic. I think people are too busy and tired of it. It feels abusive. Publishers and bloggers just want  page views. Listly places more focus on sharing and embedding. We focus on respecting voter time.

Since joining Shyam as co-founder of Listly we’ve supported many people to run contests with Listly. Contests are always challenging. They are always emotionally charged and time pressured. Contestants always seek to game the system and the spike of users can cause things to break.

They are also an awesome way to assess your brand experience and your onboarding process.

As each new contest rolls in we get to repeat the experience with a new crowd. We can assess how quickly people signup and chose to embed and share their entries. I’m very pleased to report we’ve made huge strides forward.

Listly has had a reasonable amount of exposure in education and that has an impact with each subsequent content in that domain.

We’ve seen similar contests run in different niches in the Christian bloggers niche and each new contest gets bigger for the simple reason of repeated exposure.

This is always hard to quantify as the product is improving, our messaging is improving. Nothing is steady state.

Progress is always progress.  There is no doubt it’s getting easier.

I felt the result for Edublogs were very impressive. What was your reaction?

Here’s  20 contests they created.  Voting closes on the 18th December.

Nick Kellet Nick Kellet
Listly Curator Listly Curator
Listly Listly
20 items   2 followers   0 votes   285 views

EduBlogs 2013 Contests


Dec 16, 2013 - - 49
Best Class Blog 2013 - Edublog Awards

Views by Source

Listly - 1623
Edublogs - 4369
Others - 8628
Total - 14620

Dec 16, 2013 - - 45
Best Group Blog 2013 - Edublog Awards
Dec 16, 2013 - - 39
Best Individual Blog 2013 - Edublog Awards
Dec 16, 2013 - - 49
Best New Blog 2013 - Edublog Awards
Dec 16, 2013 - - 43
Best Teacher Blog 2013 - Edublog Awards
Dec 16, 2013 - - 38
Lifetime Achievement 2013 - Edublog Awards
Dec 16, 2013 - - 43
Best Student Blogs 2013 - Edublog Awards
Dec 16, 2013 - - 45
Best Individual Tweeter 2013 - Edublog Awards

Am I promising 836% amplification for your contest. Nope. Not for a second. It could be much less. It could be much more.

You get out what you put in. Amplification is a multiplication game. Nothing in, nothing out.

We can help you build engagement, but building from zero is not sexy.

Engagement follows influence and eyeballs.

What’s impressive is the rewards are levelling.  What you get out relative to what you bring.

Are you willing to give it a try? What can you bring? What can you learn from Edublogs experience?

In case you missed our release from last week we released deep integration with Twitter Lists. Here’s 11 reasons we think you’ll fall in love.

Image Credit : kungfuji via Flickr / Creative Commons

NIck Kellet (130 Posts)

Nick’s ventures range from a visual segmentation tool sold to SAP, to an award winning board game. Today, Nick is co-founder of Listly, raising the profile of lists to be on par with Slideshare & YouTube.