+800% is pretty cool, right. We think so. Read on.
Learn How: 10 Day Contest Draws 6.5k Peeps, 170k Views & 360 Blog Posts
Contests are always roller-coaster rides. There is a fine art to running the perfect contest.
People get emotionally charged when a contest is running. You also never know when a big contest is going to begin. You never know which contest is going to be big!
Last week we released Twitter Lists and has just begun a big contest. We had to push out a big new release while supporting a very active contest. Contests flush out people with every kind of computer. We hit with IE7 machines through to IE11.
You do get better with practice. I have to say BrowserStack is a huge help with testing and repeating any issues that people may experience.
At Listly we’re getting better and better at the challenge. We always seek to remind ourselves, Listly is a multi-functional tool. A swiss army knife of content marketing if you will.
Contests is one of many uses for Listly.
Edublogs have run their annual awards in December since 2004. Edublogs host 3 million WordPress blogs in the Education space. Previously they had used a variety of tools including SurveyDaddy, PollDaddy and Formidable Pro.
People could vote once per day per IP address, it’s a familiar mechanic.
In 2013 Edublogs are running things a little differently with Listly. The contest has so far drawn 6.5k people to participate, it’s generated 170k views and 360+ blog posts have been created by Edublogs and the contestants to share their entries with their audience (views & data as of Dec 16th).
|Total Views||On Listly||On Edublogs||On other blogs|
These metrics were taken from each of the lists and summarized. For each embed Listly tracks the number of views and the number of votes. This window is scrollable, so it’s not exhaustive, ie this image does not show all the embeds.
Here’s the total views by list based on views on Listly, Edublogs and other embeds on 3rd party blogs.
Edublogs accounted for 36% of the traffic, Listly added 13% and other blogs added another 51%.
That’s an impressive technique to amplify the exposure that Edublogs would have achieved alone. The total amplification was 2.78x the traffic on Edublogs alone.
That’s cool, but if you isolate the most trafficed list, things get even more interesting.
The biggest list was amplified 8.36x – That’s kind of mind blowing in my book. +800%!
The is not a one-off event. The content that is most interesting gets embedded more. Whatever event/contest/content is more interesting to your audience will attract most attention and attracting attention means more reach, more interest and more eyeballs.
In Listly terms it also means more votes, more engagement and more embeds. More, more, more.
Edublogs discovered Listly because one person submitted their entries using Listly. Given how much manual effort was involved in managing the prior years they decided to give Listly a try.
They loved the curation process to create visually appealing embeddable votable lists. This saved them a lot of effort.
Many contestants loved the embedding too. They could embed just items or whole lists. The choice was theirs.
Listly only got involved post submissions. Future years it will be simpler fro Edublogs to source the contestants via Listly, giving more people chance to embed the list in their blog and create even more amplification over a longer period.
Listly operates with a totally transparent voting mechanic. People need to register to vote using Facebook, Twitter, G+ or Linkedin. Each person can vote only once in each contest.
I don’t know about you but I’m not a fan of the daily voting mechanic. I think people are too busy and tired of it. It feels abusive. Publishers and bloggers just want page views. Listly places more focus on sharing and embedding. We focus on respecting voter time.
Since joining Shyam as co-founder of Listly we’ve supported many people to run contests with Listly. Contests are always challenging. They are always emotionally charged and time pressured. Contestants always seek to game the system and the spike of users can cause things to break.
They are also an awesome way to assess your brand experience and your onboarding process.
As each new contest rolls in we get to repeat the experience with a new crowd. We can assess how quickly people signup and chose to embed and share their entries. I’m very pleased to report we’ve made huge strides forward.
Listly has had a reasonable amount of exposure in education and that has an impact with each subsequent content in that domain.
We’ve seen similar contests run in different niches in the Christian bloggers niche and each new contest gets bigger for the simple reason of repeated exposure.
This is always hard to quantify as the product is improving, our messaging is improving. Nothing is steady state.
Progress is always progress. There is no doubt it’s getting easier.
I felt the result for Edublogs were very impressive. What was your reaction?
Here’s 20 contests they created. Voting closes on the 18th December.
EduBlogs 2013 Contests
Views by Source
Listly - 1623
Edublogs - 4369
Others - 8628
Total - 14620
Am I promising 836% amplification for your contest. Nope. Not for a second. It could be much less. It could be much more.
You get out what you put in. Amplification is a multiplication game. Nothing in, nothing out.
We can help you build engagement, but building from zero is not sexy.
Engagement follows influence and eyeballs.
What’s impressive is the rewards are levelling. What you get out relative to what you bring.
Are you willing to give it a try? What can you bring? What can you learn from Edublogs experience?
In case you missed our release from last week we released deep integration with Twitter Lists. Here’s 11 reasons we think you’ll fall in love.
Image Credit : kungfuji via Flickr / Creative Commons