Google Adheat Patent: Why no Social Debate? #Influence #SEO

Do you  know about Google’s adheat patent? Have you read the adheat patent?

What questions should you be asking?

Also available as a list.

I’m curious why there is no big debate raging. 

Here’s a list of the minimal coverage so far. Why not write your own post and add the link to this list.

Headline for Google AdHeat: The Social Debate
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Google AdHeat: The Social Debate

Feb 11, 2014 by Nick Kellet - google.com - 120
Google AdHeat: The Social Debate | Patent US8600812 - Adheat advertisement model for social network

In one implementation, a computer-implemented method includes receiving at a server information indicating activity levels of users of a computer-implemented social network or acquaintance relationships of the users on the computer-implemented social network. The method further includes generating by the server influence scores for the users based on the received information.

Feb 11, 2014 by Nick Kellet - marketingland.com - 105
Google AdHeat: The Social Debate | Influencer Marketing: How Google Will Change The Game

I hear a lot of buzz about influencer marketing - how it has evolved, how it comes in different flavors and how brands are using it - but I never hear anyone talk about Google's plans to change it... dramatically! An Emerging Channel When brands first began to capitalize on the power of influencer marketing, [...]

Feb 11, 2014 by Nick Kellet - millennialceo.com - 129
Google AdHeat: The Social Debate | Influencer Marketing: Google Changes The Game by @DanCristo

I hear a lot of buzz about influencer marketing - how it has evolved, how it comes in different flavors and how brands are using it - but I never hear anyone talk about Google's plans to change it... dramatically!

Feb 12, 2014 by Nick Kellet - youtube.com - 123
Google AdHeat: The Social Debate | Google Adheat Patent: Where is the social debate?

Why is nobody talking about Google's Adheat patent which is a massive signal to decoding Google's future strategy and thinking on G+ 6 KEY Questions ABOUT Google's ADHEAT Patent Does Adheat Complete the G+ Puzzle for Google? Has Google Gagged Key Social / Search / SEO Influencers & Media?

Feb 12, 2014 - wwwconference.org - 120
Google AdHeat: The Social Debate | AdHeat: An Influence-based Diffusion Model for Propagating Hints to Match Ads

heading textAdHeat: An Influence-based Diffusion Model for

Propagating Hints to Match Ads.

AdHeat Whitepaper by Google

Feb 15, 2014 by Nick Kellet - webimax.com - 100
Google AdHeat: The Social Debate | How Do You Win at Social?

Back in 1997 I was a webmaster for a site that incorporated businesses in Delaware. In those days, promoting a site meant finding ways to deliver traffic to its pages, and building relationships with other site owners and businesses.

Feb 15, 2014 by Nick Kellet - seobythesea.com - 125
Google AdHeat: The Social Debate | What's Your Google Viral Score?

By , on Jan 17, 2013, at 2:02 am Will Google Plus show advertisements one day? If they do, how will they decide upon the ads to show different users of the social network?

May 01, 2014 - google.com - 102
Google AdHeat: The Social Debate | Patent US20100145777 - Advertising based on influence

Advertising based on influence is provided. In some embodiments, advertising based on influence includes determining an influence score (e.g., based on a given dimension) for a subject (e.g., a user), in which the subject is a potential target for an advertisement; and determining targeting of the advertisement based on criteria including the influence score of potential recipients of the advertisement.

May 01, 2014 - google.com - 109
Google AdHeat: The Social Debate | Patent US20090319359 - Social behavioral targeting based on influence in a social network

Behavioral targeting to push promotional offers to members of a social network is provided. The selection and redemption of promotional offers can increase by providing members of a social network with relevant and high value offers. In addition, marketing campaigns can increase their effectiveness with knowledge and identification of members having a high degree of influence on other members.

May 01, 2014 - google.com - 104
Google AdHeat: The Social Debate | Patent US20090177527 - Rewarding influencers

The present disclosure relates generally to rewarding influencers in a Web 2.0 environment. More specifically, in some implementations, an influence of an electronically-accessed content on an involvement between an accessor and a third party is assessed. In further implementations, a provider of the electronically accessed content is rewarded based on the assessed influence.

May 01, 2014 - google.com - 100
Google AdHeat: The Social Debate | Patent US20090164624 - Method and Apparatus for Acquiring Content-Based Capital Via A Sharing Technology

A server [115] or client-based content storage unit includes a communication device [300] to receive data corresponding to a transfer of at least one of media content and a link to the media content, from a first user [120] to a second user [125].

May 01, 2014 - google.com - 126
Google AdHeat: The Social Debate | Patent US20090018918 - Influence-based Social Network Advertising

A system and method of advertising in computer-implemented social networks is disclosed. The influence level of members of the social network and explicit and inferred relationships among members are determined. Advertisements are delivered in association with content objects representing one or more members of the social network, where the content objects may include member profiles, as well as other content that is associated with the member.

May 01, 2014 - google.com - 133
Google AdHeat: The Social Debate | Patent US20130018893 - Method and system for determining a user's brand influence

A method for identifying an influencer of a brand is disclosed. The method embodiment includes scanning social media objects published by at least one social networking entity to identify a first social media object posted by a first user and relating to a brand associated with a product, an enterprise, a service, a person, a concept, and/or a trackable object.

May 01, 2014 - google.com - 120
Google AdHeat: The Social Debate | Patent US8543533 - Inferring influence and authority

A computer model finds an originating community member or members, for instance amongst bloggers, scientific researchers, or phenomena in phenomenological systems. In one embodiment, non-explicit causal relationships may be inferred from comparing blogs as a whole. Influence relationships are derived from a weighted, directed graph output and sources of influence are ranked.

Feb 11, 2014 by Nick Kellet - slideshare.net - 125
Google AdHeat: The Social Debate | Ad-Heat Advertising Patent Watch

Learn more about Google's Ad-Heat Advertising Patent and its potential affects on search marketing in the future. Catalyst's patent watch is a quarterly web...

Feb 11, 2014 by Nick Kellet - youtube.com - 136
Google AdHeat: The Social Debate | Google Ad Heat Advertising: Catalyst Patent Watch

Dan Cristo, Director of SEO Innovation, discusses Google's Ad-Heat Advertising Patent and how it can affect search marketing in the future.

Here’s a list of the 23 patent claims.

Headline for 23 Google AdHeat Patent Claims
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23 Google AdHeat Patent Claims

The 23 important claims detailed by the Google Adheat Patent which will change the face of Social Media Marketing & Influence Marketing forever!! #adheat #googleadheat

1

Influence scores for the users based on the received information

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Influence scores for the users based on the received information

1/ A computer-implemented method comprising:
receiving at a server information indicating activity levels of users of a computer-implemented social network or acquaintance relationships of the users on the computer-implemented social network;
generating by the server influence scores for the users based on the received information;
determining that a difference between a first influence score of a propagating user and a second influence score of a recipient user is greater than a threshold; and
recursively propagating, by the server until an end condition is met, an ad through the computer-implemented social network between users having an acquaintance relationship by transmitting the ad from a propagating user to a recipient user, wherein the end condition comprises, for a particular propagating user, each candidate recipient user with an acquaintance relationship with the particular propagating user having either: i) an influence score that is greater than an influence score of the particular propagating user or ii) already received a transmission of the ad.

2

Influence/Content can pass from user to user

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Influence/Content can pass from user to user

2/ The method of claim 1, wherein the recipient user acts as a second propagating user after the ad has been transmitted to the recipient user.

3

Rejection of Content Ceases the Viral Spread

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Rejection of Content Ceases the Viral Spread

3/ The method of claim 1, wherein the end condition further comprises, for a particular propagating user, receiving an indication that user the particular propagating user has declined an opportunity to propagate the ad through the computer-implemented social network.

4

Social Signal Tracking if Recipients Like/Share Content

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Social Signal Tracking if Recipients Like/Share Content

4/ The method of claim 3, wherein the indication is generated by a client associated with the particular propagating user in response to an action expressing disinterest in the ad.

5

Ad Substitution if Content Fails to Entice

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Ad Substitution if Content Fails to Entice

5/ The method of claim 3, further comprising replacing by the server the ad with a substitute ad after the user declines to interact and recursively propagating by the server the substitute ad through the social network between users having an acquaintance relationship.

6

Ads Expire After a given Period

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Ads Expire After a given Period

6/ The method of claim 1, wherein the end condition further comprises a time period for the ad has expired.

7

Each Ad can Have a Target Number of Impressions (or Propagations)

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Each Ad can Have a Target Number of Impressions (or Propagations)

7/ The method of claim 1, wherein the end condition further comprises a target number of propagations for the ad has been met.

8

Ads Cease to Appear if Budget Expires

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Ads Cease to Appear if Budget Expires

8/ The method of claim 1, wherein the end condition further comprises a budget for the ad has been exhausted.

9

Users can Interact with the Ad (Like and share)

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Users can Interact with the Ad (Like and share)

9/ The method of claim 1, further comprising providing by the server the propagating user with an opportunity to interact with the ad.

10

Users Are Compensated/Rewarded for Sharing / Propagating the Ad Content

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Users Are Compensated/Rewarded for Sharing / Propagating the Ad Content

10/ The method of claim 9, further comprising providing by the server compensation to the propagating user when the propagating user elects to propagate the ad by interacting with the ad.

11

the System Calculates how Ad Revenue is Distributed

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | the System Calculates how Ad Revenue is Distributed

11/ The method of claim 10, further comprising calculating by the server an amount of compensation based on a number of recipient users to which the ad is propagated.

12

Users Can Interact with the Content Life in Flow (Paid Content)

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Users Can Interact with the Content Life in Flow (Paid Content)

12/ The method of claim 9, wherein the opportunity to interact is provided to the propagating user in a gadget located in the propagating user's display of the computer-implemented social network.

13

Commenting & Sharing Are The Primary User Mechanics

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Commenting & Sharing Are The Primary User Mechanics

13/ The method of claim 9, wherein the propagating user interacts with the ad by adding a comment regarding the ad or explicitly specifying one or more users to receive the ad based on an interaction with the ad.

14

The Social Networks Tracks the Propagation of Ad Content

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | The Social Networks Tracks the Propagation of Ad Content

14/ The method of claim 1, further comprising obtaining by the server data related to propagation of the ad through the computer-implemented social network from the propagating user and each recipient user.

15

Metrcis for EAch Ad are Stored

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Metrcis for EAch Ad are Stored

15/ The method of claim 14, wherein the propagation data includes information related to a number of users to view the ad, a number of users to interact with the ad, or a number of users to propagate the ad.

16

Content is Passed From Hotter to Colder Users > Influence Has Gravity

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Content is Passed From Hotter to Colder Users > Influence Has Gravity

16/ The method of claim 1, wherein recursively propagating the ad through the computer-implemented social network further comprises determining the threshold by applying a heat diffusion model to the first influence score and the second influence score, the heat diffusion model determining a path by which the ad can propagate through the computer-implemented social network.

17

Influences Scores Are Calculated within Each User's Network

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Influences Scores Are Calculated within Each User's Network

17/ A system for propagating an ad across users of a social network, comprising:
one or more servers comprising one or more processors that are programmed to provide:
an interface to the one or more of servers to receive information indicating activity levels of users of a social network or acquaintance relationships of the users on the social network;
a means for generating influence scores for the user based on the received information; and
a recursive propagation module to:
determine that a difference between a first influence score of a propagating user and a second influence score of a recipient user is greater than a threshold; and
recursively propagate, until an end condition is met, an ad through the social network between users having an acquaintance relationship by transmitting the ad from a propagating user to a recipient user, wherein the end condition comprises, for a particular propagating user, each candidate recipient user with an acquaintance relationship with the particular propagating user having either: i) an influence score that is greater than an influence score of the particular propagating user or ii) already received a transmission of the ad.

18

The System Begins Again with Each New Recipient

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | The System Begins Again with Each New Recipient

18/ The system of claim 17, wherein the recursive propagation module permits the recipient user to act as a second propagating user after the ad has been transmitted to the recipient user.

19

The System Terminates When Time, Volume, Connections or Influence Expires

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | The System Terminates When Time, Volume, Connections or Influence Expires

19/ The system of claim 17, wherein the propagation module terminates the recursive propagation of the ad through the social network.

20

More Detail on Influence Propagation and Cut off Thresholds of Declining Relative influence

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | More Detail on Influence Propagation and Cut off Thresholds of Declining Relative influence
  1. A computer-implemented method comprising:
  2. list text hereoutputting an ad to a first user of a computer-implemented social network, wherein outputting causes the ad to be displayed to the first user;
  3. list text herereceiving an input from the first user related to the ad;
  4. list text hereretrieving an influence score for the first user and influence scores for second users of the social network connected to the first user by an acquaintance relationship;
  5. list text heredetermine, by a processor, that a difference between the influence score of the first user and the influence scores of the second users is greater than a threshold;
  6. list text hererecursively propagating the ad through the computer-implemented social network to the second users until an end condition is met, wherein the end condition comprises, for a particular propagating user, each candidate recipient user with an acquaintance relationship with the particular propagating user having either:
  7. - list text herei) an influence score that is greater than an influence score of the particular propagating user or
  8. - ii) already received a transmission of the ad.
21

Scoring is Relative to Each User & Their Network

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Scoring is Relative to Each User & Their Network

21/ The method of claim 20, further comprising generating the influence score for the first user and the influence scores of the second users of the computer-implemented social network connected to the first user by an acquaintance relationship.

22

Influence is not Just Connection by Social Engagement Propensity

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Influence is not Just Connection by Social Engagement Propensity

22/ The method of claim 21, wherein generating an influence score for a user comprises calculating an amount of influence the user has over other users of the computer-implemented social network based on the user's acquaintance relationships and an activity level of the user on the computer-implemented social network.

23

Social Signals Are Required to Maintain Propagation (Driving up Ad Quality)

Feb 11, 2014 by Nick Kellet
23 Google AdHeat Patent Claims | Social Signals Are Required to Maintain Propagation (Driving up Ad Quality)

23/ The method of claim 20, wherein the input from the first user comprises an indication the first user desires the ad to be propagated to the second users of the social network.

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Logan Lynn Roberts (1 Posts)

Logan Lynn Roberts is a Relationship Marketing Manager at Tinypint Inc. Google+: https://plus.google.com/+LoganLynnRobertsLovesPhilly/posts Tinypint: http://www.tinypint.com