Content Got Needs?

In this post we introduce a new model for Content and dig into Psychology and specifically Maslow’s Hierarchy of Needs.

We ask the question “Has content got needs?”

Is this deck we revisit Maslow’s Hierarchy of Needs with a Content Marketing lens.

The social nature of content means there’s a very close fit to Maslow’s model.

Content is the glue that bonds and binds people. It’s how we find other people that love what we love. The more you think about the needs or your content and the needs of your ultimate audience – your community – the more you will serve them and connect them.

This will let you, your content and your community play a higher level game.

Find your role.

I think I’ve found my role, as a sharer of ideas and builder of communities.

Have you found yours? Does your content serve and speak to your role?

Does authenticity sing through all that your create?

Can you see your signature on your work?

That’s your voice, your fingerprint, your DNA.

In order to be successful content really does have social needs and building on a model like Maslow is just a logical step. Or that’s what I believe. How about you?

Your content doesn’t just meet your needs, it also needs to meet the needs of your audience. It needs to involve them and to give them a voice, a sense of belonging and so much more.

You can become the mouthpiece of a movement. The movement can become your mouthpiece.

Great content create a senses of belonging.

Great content begins conversations.

The more I dug into this idea, the more I felt it as a really good fit. Was Maslow a Content Marketer at heart?

He understood people and you need to too. That’s not an option.

The connection to Listly to me is obvious. It’s all about community, collaboration and mastery.

It starts with text and getting found, but can and should quickly elevate your game to a higher level.

I’m not the first person to do this and in fact I made a list as I was researching the idea. They are worth exploring.

What’s your thoughts? Am I missing any examples?

Has content got needs?

I also explore these ideas here on Linkedin Pulse and also on Medium


NIck Kellet (130 Posts)

Nick’s ventures range from a visual segmentation tool sold to SAP, to an award winning board game. Today, Nick is co-founder of Listly, raising the profile of lists to be on par with Slideshare & YouTube.