Hybrid Media: Exploring the Smart Reuse of Blog Content As Embeddable Graphics, Slides, Videos, Lists & Podcasts

I came across two posts this week that caught my eye.

1. Lists as Text / Text as Lists

One was a traditional hand crafted list post on Aberdeen Groups’s blog “39 Essential Content Marketing Facts”–  “lists as text” as I’d call it based on Hybrid Media diagram below.

I took these slides and turned them into a Listly list .

Which do you think looks better and is more useful, flexible and reusable? Let’s also not forget that Listly lists are fully responsive with no effort from you and is available in multiple layouts.

See how you can customize the embed code for this list here

Notice that it’s possible to share items on the list. If you share via Twitter you’ll notice that Listly takes care of managing your Twitter cards, which means each tweet automatically includes an image, which helps your tweets standout.

I also output this list as a Slidedeck – I used Keynote to create the images and the list/deck.

2. Lists As Slides / Slides As Lists

The second example was “lists a slides” on an UnBxd post –  “75 Statistics Every Online Retailer Should Know“. They had opted for a smartly for a slidedeck (i.e. they used a content network and they made their text “visually appealing”.

I took this list (the slides) and converted the first few items into a Listly list (preview the embed options here).


Hybrid Media: Key Lessons & Choices

I detailed more of my thoughts on the pros and cons of each approach here.

Hybrid Media

When I published V1 our Hybrid Media model, it was obvious that people were intrigued (a function of the comments and shares I received for the blog post, the slidedeck and the LinkedIn Pulse Post).

Hybrid Media in my mind represents a new wave of content curation by advocating content reuse. It’s highly accessible. It’s something that’s cost effective and easy to plan for.

This week I updated the Hybrid Media Model to Version 2.

This was in part revised to match my prior deck, but also based on the conversations I had with @brutalpixe who you may remember wrote this post. I needed to include blog posts or text-centric-content. These are great sources for creating hybrid media. Text can be turned into slides, lists, videos etc.

You can also easily re-embed any of these types of content in your text post. Not using a content network is a missed opportunity, but more on that later. Leaving your best ideas as text inside a post on your blog is adding friction to sharing that’s simply unwise.

I’d thought about blogs posts and docs (a la Scribd) as “text”, but classifying a datatype as just “text” finally gives us a metaphor for explaining hand-crafted HTML lists. “Lists as Text” is a much less geeky expression.

I’d also never really thought of Social “links” as a datatype but it makes sense and there is value in collecting links into bundles.

My original notion for “social” was referencing the embed-ability of social content like Tweets, Facebook and G+ posts.  On reflection this seems less significant. Social is how we share, so thinking of social as just “links” makes a lot of  sense.

Based on the responses and shares to the idea of Hybrid Media it was clear I needed to go deeper and give some real life examples, but without question people got the idea.

There are now 42 types of Hybrid Media and 7 bonus Meta Media Types (these 7 are largely the items featured in this deck.)

So what kind of Hybrid Media will you create? How will you repurpose your existing assets?

NIck Kellet (130 Posts)

Nick’s ventures range from a visual segmentation tool sold to SAP, to an award winning board game. Today, Nick is co-founder of Listly, raising the profile of lists to be on par with Slideshare & YouTube.