Marketing SCOPE: 3 Shocks, 11 Shifts, 5 Infographics [Slides] on Digital Trends 2015 & Beyond

Have you embraced POEM? We propose a new acronym to capture the future of integrated brand communication.

SCOPE = Social / Shared Owned Paid Earned. What’s significant is all the contributing factors.

We dig deep into defining and differentiating SOCIAL MEDIA from SOCIAL CONTENT

Lots of thought, lots of pulling together of disparate research and many conversations have led to this serious deck.

Please share, comment, contribute. Where next?

Had you heard of POEM?

Does SCOPE make sense?

And many more questions.


NIck Kellet (130 Posts)

Nick’s ventures range from a visual segmentation tool sold to SAP, to an award winning board game. Today, Nick is co-founder of Listly, raising the profile of lists to be on par with Slideshare & YouTube.